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Three boutiques.
Two seas. One vision.
Always at the marina, always beside the water — the Red Sea at El Gouna, and the Mediterranean at Marassi.
Our Red Sea flagship at Fanadir Marina — opened 2023. Open year-round for those who live the resort life daily.
Opened 2022 on the Marassi Marina promenade, welcoming the families and travellers who return to the North Coast every summer.
Within the Address Beach Resort Marassi — the most prestigious address on the North Coast, at the heart of luxury resort life.
Every Paula garment is crafted from 100% European linen and premium natural fabrics — cotton, silk, wool, cashmere — for breathability, drape, and enduring quality.
From the Red Sea at El Gouna to the Mediterranean at Marassi — twenty years of resort living woven into every silhouette, every colour, every stitch.
Neutral tones, matte gold accents, curved arches. A store aesthetic as refined as the clothing — calm, serene, and effortlessly elegant.