Always
by the sea,
always in style
Founded in 2004 by Paula Jouayed. Luxury resort wear crafted from 100% European linen and premium natural fabrics — designed for life by the water.
Available for Womenswear · Menswear · Accessories
The Signature
Legacy Line
Twenty years of
effortless elegance
Founded in 2004 by Paula Jouayed, the brand began with elegant evening wear — creations of grace, meticulous detail, and timeless femininity. As lifestyles evolved, so did Paula.
The brand naturally transitioned into luxury resort wear — pieces designed for summer living, inspired by the sea, and crafted from the finest European linen, cotton, silk and cashmere. Soft silhouettes, breathable fabrics, and enduring elegance became its hallmark.
From sophisticated evenings to endless summers — always by the sea, always in style.
Explore the
full collection
Choose which lookbook you would like to receive and fill in your details. We will send it directly to your email — usually within a few hours.
We will send the Paula lookbook directly to your inbox — no login, no account needed.
Thank you. Your Paula lookbook will be in your inbox shortly.
If you have any questions in the meantime, reach us at hello@paulawear.com or on Instagram @paulajouayed.
Three boutiques.
Two seas. One vision.
Always at the marina, always beside the water — the Red Sea at El Gouna, and the Mediterranean at Marassi.
Our Red Sea flagship at Fanadir Marina — opened 2023. Open year-round for those who live the resort life daily.
Opened 2022 on the Marassi Marina promenade, welcoming the families and travellers who return to the North Coast every summer.
Within the Address Beach Resort Marassi — the most prestigious address on the North Coast, at the heart of luxury resort life.
Every Paula garment is crafted from 100% European linen and premium natural fabrics — cotton, silk, wool, cashmere — for breathability, drape, and enduring quality.
From the Red Sea at El Gouna to the Mediterranean at Marassi — twenty years of resort living woven into every silhouette, every colour, every stitch.
Neutral tones, matte gold accents, curved arches. A store aesthetic as refined as the clothing — calm, serene, and effortlessly elegant.
Bespoke uniforms for
luxury resorts
Paula creates bespoke uniforms for luxury resorts — combining refined style with comfort. Using premium natural fabrics, we design tailored pieces and accessories that reflect each property's identity while elevating its professional image with effortless sophistication.
Enquire About B2BWe'd love to
hear from you
Whether you're a customer, stockist, resort, or press — reach us directly and we will get back to you promptly.
For general enquiries, B2B partnerships, press requests, or styling consultations.